The Psychology of Typography : Can fonts make us feel?

Q. When is a font not a font? A. When it’s a powerful marketing and advertising tool. Powerful? Marketing and advertising tool? Absolutely yes. When we look at typeface it is processed by our semantic memory. Semantic memory is the system that you use to store your knowledge of the world. It is a knowledge…

Hobo-Chic : A step too far?

On a recent trip to London I was talking to a sales assistant in Dover Street Market about the unfinished and wrinkled look of a lot of the clothing on sale.  She explained that this was very current and the designers actually requested that their clothes were not pressed before going on display.  She said…

Katie Jones : Knitwear Designer

We had a visit at PCA last week from the charismatic Katie Jones who recently graduated with an MA from Central St Martins.  She brought lots of her wonderful colourful pieces with her as well as two monochrome dresses from her MA.       Katie works as a freelance knitwear artist and has worked with…