Conformity -v- Individuality

Georg Simmel, the German sociologist said of Fashion: “Fashion is a form of social relationship that allows those who wish to conform to the demands of a group to do so.  It also allows some to be individualistic by deviating from the norm.” So, for instance, in the corporate world where one has to conform to…

Photoshop Photoshoot

Without going to the expense of hiring a top model and flying a huge entourage to an exotic location I managed to create a desert photoshoot. Location Model Dress     Completed Photoshoot                       I put the desert on one layer and then the model…

The Power of Fashion Brands

How do fashion brands exert power over consumers? When my daughter was 16 she discovered fashion.  Clothes were no longer functional items, they had meaning.  Brands suddenly had an identity and they became her identity.   The quality, the fit and the practicality no longer had any meaning to her.  It was all about the brand.…

Stylists : Career Options

We were very lucky recently to have a talk from a visiting lecturer Cath Roberts. She was articulate, interesting and funny and I could have listened to her all day. She was with us to talk about career opportunities as a stylist. It’s not something I had ever considered so I didn’t know anything about…

Women and Trousers

We all take for granted these days that women wear trousers.  They wear them at home and at work and no one thinks anything of it.  If you go to buy a womenswear suit you will be offered the option of a jacket, a skirt and a pair of trousers. So what’s the big deal?…